Forever 7s

How to play Forever 7s

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About Forever 7s

During a previous Sphere earnings call, Sphere chair Jim Dolan teased a “broomstick ride with a witch.”

That line got repeated as part of “Wizard 2.0,” with most media outlets assuming it was to be among the production’s new effects.

Our suspicion is that Dolan was referring to an immersive video simulator—likely intended for the lobby before the movie begins.

About Forever 7s

These internal changes form part of wider organisational shifts following Veikkaus’ May 2026 decision to establish two subsidiaries: one dedicated to exclusive operations and another for the newly competitive, licence-based market.

Veikkaus has submitted licence applications as a private entity, joining around 50 other companies that had applied to join the upcoming market by the end of June.

The company committed to a management reshuffle late last year as part of this transition, scrapping the role of deputy CEO after Velipekka Nummikoski was shuffled into a new role.